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Google Just Bought Spirit’s Data for $10 Million and Got a Steal

Aug 21, 2026 at 07:00 AM 2 days ago

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On today's Skift Daily Briefing, ⁠Sarah Dandashy⁠ breaks down why Google's Spirit data purchase is a bargain with enormous AI implications, what the UK's drip pricing crackdown means for travelers and why the U.S. still hasn't figured this out, and why Delta's reliability problems aren't going away...

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