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Hilton’s Motto Debut in Japan Signals a Bigger Mid-Market Shift

Sep 29, 2026 at 01:00 AM 2 days ago

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Hilton’s Motto Debut in Japan Signals a Bigger Mid-Market Shift

If Japan reaches 60 million visitors by 2030 as planned, hotel companies will need more rooms, and more affordable ones. And that is exactly what Hilton aims to do.

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