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Heineken Experience: Entry Ticket

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Heineken Experience: Entry Ticket

Name: Heineken Experience: Entry Ticket
Brand: HolidaySG
Price: 39.41 SGD
Availability: InStock

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Stadhouderskade 78, 1072 AE Amsterdam, Netherlan...

At a glance

Ticket type

E-ticket / Mobile

Confirmation

Instant

Accessibility

Wheelchair friendly

Suitable for

All ages

Highlights

Find out all there is to know about the Heineken® brewing process and learn how to serve a real 'star'
Get enlightened on Heineken®'s history, enjoy fun interactive exhibits, and indulge in a refreshing beer-tasting session
Follow a beer bottle's journey from factory floor to thirsty mouth, with a fully immersive light show in a futuristic room!

Ticket Options

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Heineken Experience: Entry Ticket

Non-refundable

Adult -17%

SGD 47.28 SGD 39.41

No package is available on this selected date. Try another date.

About Heineken Experience: Entry Ticket

Step into the legendary Heineken® Brewery, where over 150 years of brewing history comes alive through immersive exhibits, interactive games, and authentic tastings. Located in the heart of Amsterdam, this semi-guided journey takes you from historic copper vats to a futuristic light show, ending with two complimentary beers or soft drinks.

Local Legends & Stories

Founded in 1867 by Gerard Adriaan Heineken, this brewery has become an iconic symbol of Dutch brewing tradition and Amsterdam's cultural landscape, welcoming millions of visitors from around the world.

Must Do Experiences

Explore the historic 18th-century brewing rooms with original wooden and copper machinery
Play interactive Formula 1 and UEFA Champions League beer-themed games
Experience the fully immersive light show tracing a bottle's journey from factory to glass
Enjoy a refreshing beer-tasting session with expert guidance

Hidden Gems

Visit right at opening time to beat the crowds and capture quieter moments in the historic halls
Ask the guide about the secret brewing techniques passed down through generations
Don't miss the vintage Heineken memorabilia scattered throughout the exhibit

What Makes it Special

The only brewery experience that combines authentic 1867 brewing heritage with cutting-edge interactive technology
Fully immersive light show that tells the complete story of Heineken from grain to glass
Complimentary beer tastings included, letting you savor the brand's signature star beer

Available Facilities

English-guided tour beer tasting area interactive gaming zones gift shop wheelchair accessibility complimentary beverages

Perfect Timing

When to visit for the best experience

Visit on weekday mornings or during off-peak seasons (November to February) for shorter queues and a more relaxed experience. Early opening slots offer the best opportunity to explore the historic brewing rooms without crowds.

Photography Guide

Capture the perfect shots

Capture the gleaming copper brewing equipment in the historic rooms during morning light
Use low-light settings for the immersive light show without flash
Get creative shots of the interactive F1 and UEFA gaming stations

Cultural Etiquette

Respect local customs and traditions

Dutch beer culture values quality and tradition—take time to appreciate the craftsmanship behind each brew. When tasting, it's customary to savor the beer slowly and engage with the guides about brewing techniques.

Special Events & Experiences

Enhanced experiences and seasonal highlights

Heineken's birthday celebrations often feature special tastings and limited-edition brews
Sports events like the UEFA Champions League final bring exclusive gaming experiences
Seasonal festivals may offer themed tours and special beverage pairings

Important Guidelines & Safety

Essential safety information and guidelines

Pace your beer tastings and stay hydrated throughout the experience
Keep personal belongings secure in the interactive areas
Follow all safety guidelines during the light show and gaming activities

Visitor Information

Entry Fee

Tickets include English tour guidance, two beers or soft drinks, and full access to all exhibits. Prices vary by season and advance booking discounts are available online.

Visit Duration

Allow approximately 1.5 to 2 hours to fully enjoy all exhibits, interactive games, and the tasting session at a comfortable pace.

Accessibility

The Heineken Experience is fully wheelchair accessible with ramps and elevators throughout. Assistance is available for visitors with mobility challenges, and accessible restrooms are located on-site.

Overview

The world-famous Heineken® Brewery, established in 1867, continues to be a prime destination for beer enthusiasts in the heart of Amsterdam. Transformed into an interactive, semi-guided, and immersive attraction within the old brewery premises, it offers multiple tastings and complimentary beer, making it a must-visit spot for beer fans and an essential Amsterdam experience. Begin your journey at the Heineken Experience by exploring historic brewing rooms adorned with authentic 18th-century wooden and copper machinery. Engage in modern interactive games sponsored by Formula 1, UEFA Champions League, and the Rugby World Cup, showcasing Heineken's timeless appeal. Chuckle-worthy exhibits reveal unique perspectives, such as experiencing life as a beer bottle and gaining a beer's-eye view of the brewing process. Delve deeper into the brewing process by tasting, touching, and smelling the four all-natural ingredients that make up Heineken® beer, all in the spirit of scientific exploration. Conclude your visit with a small beer-tasting session during the tour, followed by two more complimentary beers at the stylish, atmospheric bar. You'll leave not only with a comprehensive understanding but also a newfound fluency in the international language of Pilsner.

Audio guide: Chinese, Dutch, English, French, German, Italian, Portuguese, Russian, Spanish

Live guide: English

Heineken Experience: Entry Ticket gallery

Important Information

What's Included

Two beers or soft drinks
Entry to the Heineken® Experience
Tour Guidance in English

Select your preferred date and ticket type, then add to cart.

Complete secure payment at checkout.

Receive instant e-ticket confirmation via email.

Show your mobile or printed voucher at the venue.

There is a strict being on time policy, no entry without a timed online ticket
Make sure to be there 15 minutes before your timeslot
Show your smartphone ticket to the Heineken® host at the venue entrance.

Location

Stadhouderskade 78, 1072 AE Amsterdam, Netherlands

Frequently Asked Questions

You can book your entry ticket online to secure your visit to the historic brewery and its interactive exhibits in the heart of Amsterdam.

Visitors typically spend around 90 minutes exploring the historic brewing rooms, engaging with interactive games, and enjoying the complimentary beer tastings.

You can expect an interactive, semi-guided tour through historic brewing rooms featuring authentic machinery, modern sports-sponsored games, and multiple complimentary beer tastings.

The entry ticket includes a self-guided tour through the historic brewery and two complimentary Heineken beer tastings during the visit.

The Heineken Experience is located at Stadhouderskade 78 in Amsterdam, accessible via tram lines 1, 7, and 19 with the nearest stops being Stadhouderskade or Rijksmuseum.

Visitors under 18 years of age are permitted to enter the attraction but will receive a non-alcoholic beverage instead of beer during the tasting portions.

The venue is wheelchair accessible with elevators available between floors, though some interactive exhibits and the bottle ride may have limited accessibility for wheelchair users.

Weekday mornings, particularly Tuesday through Thursday, typically have fewer visitors compared to weekends and public holidays.

A valid photo ID may be requested at the tasting bar for age verification, so it is recommended to carry one with you.

Tickets are typically issued for a specific date and timed entry slot, and you must arrive within your designated time window to gain entry.

The interactive tour and multimedia exhibits are available in multiple languages including English, Dutch, German, French, Spanish, Italian, and Portuguese.

A cloakroom is available for coats and small bags, but large suitcases and oversized luggage cannot be stored on the premises.

Outside food and beverages are not permitted inside the attraction, though there is an on-site bar and snack area available for purchases.

About Heineken Experience: Entry Ticket

Allow approximately 1.5 to 2 hours to fully enjoy all exhibits, interactive games, and the tasting session at a comfortable pace.

Show your smartphone ticket to the Heineken® host at the venue entrance. There is a strict promptness policy, no entry without a timed online ticket.

Immerse yourself in the captivating Heineken Experience, a journey that transcends time and tradition within the historic walls of the Heineken Brewery. Step into meticulously preserved brewing rooms adorned with authentic 18th-century wooden and copper machinery, where the echoes of brewing history come alive. Engage your senses with modern interactive exhibits sponsored by prestigious sporting events, offering a unique blend of entertainment and enlightenment. Delight in chuckle-worthy perspectives, from experiencing life as a beer bottle to gaining a beer's-eye view of the brewing process. Embark on a scientific exploration of the brewing process, where you'll taste, touch, and smell the four all-natural ingredients that define Heineken beer. Conclude your immersive journey with a small beer-tasting session led by expert guides, followed by two complimentary brews at the stylish, atmospheric bar. Depart the Heineken Experience not only with a comprehensive understanding of Heineken's rich heritage but also with a newfound fluency in the international language of Pilsner. Cheers to an unforgettable adventure through the world of Heineken, where every sip tells a story of passion, craftsmanship, and enduring tradition.

Tickets include English tour guidance, two beers or soft drinks, and full access to all exhibits. Prices vary by season and advance booking discounts are available online.

Pace your beer tastings and stay hydrated throughout the experience
Keep personal belongings secure in the interactive areas
Follow all safety guidelines during the light show and gaming activities

Capture the gleaming copper brewing equipment in the historic rooms during morning light
Use low-light settings for the immersive light show without flash
Get creative shots of the interactive F1 and UEFA gaming stations

English-guided tour, beer tasting area, interactive gaming zones, gift shop, wheelchair accessibility, complimentary beverages

General Questions

Simply select your preferred date, choose the ticket type and quantity, then click "Add to Cart". Complete the secure checkout to receive your e-tickets instantly via email.

Yes, all payments on HolidaySG are processed through SSL-encrypted, PCI-compliant payment gateways. We support major credit/debit cards and other secure payment methods.

Most bookings are instantly confirmed. You will receive your e-tickets via email within minutes of completing your purchase.

Cancellation and modification policies vary by activity. Please check the specific cancellation policy listed under each ticket option before booking.

In most cases, you can show your e-ticket directly from your mobile phone at the venue. Some activities may require a printed voucher — this will be clearly stated in your confirmation email.

If an activity is cancelled by the operator due to weather or other unforeseen circumstances, you will typically receive a full refund or be offered an alternative date.

Yes, you can select multiple tickets for your group. For large groups (10+ people), please contact our support team for special group rates.

No, the price you see is the price you pay. All taxes and service fees are included in the displayed price.

We recommend arriving at least 15-30 minutes before your scheduled time to allow for check-in and any security procedures.

Yes, you can purchase tickets as a gift or for other travellers. Simply enter the correct details during checkout.

All prices on HolidaySG are displayed in Singapore Dollars (SGD) unless otherwise indicated.

Yes, HolidaySG is an authorized booking partner working directly with attractions, tour operators, and experience providers across Asia.

Our customer support team is available daily (9 AM – 11 PM SGT) to help. You can reach us via email or chat, and we will work to resolve any issues as quickly as possible.

Some activities offer special pricing for students, seniors, and children. These will be shown as separate ticket types when available.

Tickets are generally valid only for the selected date. If you need to change your visit date, please contact our support team before the original date.

Refund policies depend on the specific activity and ticket type. Free cancellation options are clearly marked where available.

You can reach our support team daily (9 AM – 11 PM SGT) via email at support@holidaysg.com or through the live chat on our website.

No, you can book as a guest. However, creating an account lets you track your bookings, save favourites, and access exclusive deals.

We strive to offer the most competitive prices. If you find a lower price for the same activity on another platform, contact us and we will do our best to match it.

Yes, we often offer combo packages that bundle popular attractions together at a discounted rate. Check our promotions page for current deals.