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Haribo Goldbaren 100th Anniversary Birthday Ticket | Insadong, Seoul, South Korea
At a glance
Ticket type
E-ticket / Mobile
Confirmation
Instant
Accessibility
Wheelchair friendly
Suitable for
All ages
Highlights
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Join the festivities in Insadong, one of Seoul's vibrant cultural districts, to commemorate 100 years of Haribo Goldbären.
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Benefit from fast and reliable 4G internet access across all four regions.
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The eSIM (embedded SIM) technology eliminates the need for physical SIM cards, making the activation process quick and convenient.
Ticket Options
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Haribo 100th Anniversary Exhibition Ticket
Details
Adult
- Book for your selected date above. Partner checkout confirms availability.
- Enter with voucher
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Valid on the selected date
Duration
-
No cancellation
This rate may be non-refundable. See package terms before you book.
About this package
Ticket types
- ADULT
- CHILD
About Haribo Goldbaren 100th Anniversary Birthday Ticket | Insadong, Seoul, South Korea
Step into the sweet world of Haribo at the Insadong Central Museum and celebrate 100 years of Goldbären fun! This 100th Anniversary Birthday Ticket invites you to meet Golden Beren, explore the gummy bear legacy, and immerse yourself in a colorful theme park experience right in the heart of Seoul's cultural district.
Local Legends & Stories
Insadong has been Seoul's cultural heartbeat for centuries, known for its traditional galleries, antique shops, and tea houses. The area beautifully bridges Korea's rich heritage with modern creativity, making it the perfect backdrop for a global celebration like Haribo's centennial.
Must Do Experiences
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Meet Golden Beren, the beloved 100th anniversary mascot, for photos and interactive fun
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Explore the Haribo history exhibit and discover the sweet story behind the iconic gummy bear
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Enjoy themed treats and limited-edition 100th anniversary Goldbären collectibles
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Stroll through Insadong's charming streets filled with traditional Korean culture and quirky shops
Hidden Gems
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Visit early in the morning on weekdays to avoid crowds and get the best photo opportunities with Golden Beren
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Check the museum shop for exclusive 100th anniversary Goldbären flavors you won't find anywhere else
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Combine your visit with a walk through Insadong's hidden alleyways where traditional tea houses and artisan crafts await
What Makes it Special
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Celebrate a rare milestone — 100 years of Haribo Goldbären in an immersive museum experience
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Located in Insadong, one of Seoul's most vibrant cultural districts, blending Korean tradition with global pop culture
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The 100th anniversary edition features exclusive collectibles, limited-edition flavors, and interactive exhibits not available anywhere else
Available Facilities
Perfect Timing
When to visit for the best experience
Weekday mornings are ideal for a quieter, more intimate experience at the museum. Spring and autumn offer pleasant weather for exploring Insadong afterward, while the anniversary event runs year-round, making any season a sweet time to visit.
Photography Guide
Capture the perfect shots
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The Golden Beren meet-and-greet area is the must-capture moment — arrive early for the best lighting and shortest queues
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The colorful exhibit walls and oversized Goldbären props make stunning backdrops for creative photos
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Insadong's traditional lantern-lit streets nearby offer beautiful evening photography opportunities
Cultural Etiquette
Respect local customs and traditions
Koreans value politeness and respect, so a simple greeting in Korean like 'annyeonghaseyo' (hello) goes a long way Tipping is not customary in South Korea, and removing your shoes is expected when entering certain traditional spaces in Insadong Be mindful of queue etiquette — Koreans generally line up orderly and appreciate patience in public spaces
Special Events & Experiences
Enhanced experiences and seasonal highlights
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100th Anniversary Goldbären parade and meet-and-greet with Golden Beren throughout the celebration period
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Seasonal limited-edition Goldbären flavors released exclusively at the Insadong museum
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Special anniversary discount events and collector's stamp rallies for ticket holders
Important Guidelines & Safety
Essential safety information and guidelines
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Keep your eSIM and personal belongings secure in crowded tourist areas like Insadong
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Stay hydrated and take breaks, especially during warmer months when exploring the district on foot
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Follow all museum guidelines, particularly in interactive exhibit zones, to ensure a safe and enjoyable experience for everyone
Visitor Information
Entry Fee
The 100th Anniversary Birthday Ticket includes museum entry, interactive exhibits, and a complimentary eSIM with 4G internet access across four regions. Pricing varies by season and special packages, so check HolidaySG.com for the latest rates and deals.
Visit Duration
Plan approximately 1.5 to 2 hours for the museum experience, though you can easily spend half a day exploring Insadong's surrounding attractions, shops, and eateries.
Accessibility
The Insadong Central Museum is wheelchair accessible with ramps and elevators. Assistance is available from staff for visitors with mobility challenges, and the eSIM connectivity ensures you can access digital guides and support throughout your visit.
Highlights
Haribo Goldbaren 100th Anniversary Birthday Tick...
- Join the festivities in Insadong, one of Seoul's vibrant cultural districts, to commemorate 100 years of Haribo Goldbären.
- Benefit from fast and reliable 4G internet access across all four regions.
- The eSIM (embedded SIM) technology eliminates the need for physical SIM cards, making the activation process quick and convenient.
Opening hours
All year
Notes
Overview
Important Information
Opening Hours
Select your preferred date and ticket type, then add to cart.
Complete secure payment at checkout.
Receive instant e-ticket confirmation via email.
Show your mobile or printed voucher at the venue.
— What You Can Expect —
Haribo is the world's most popular and most powerful jelly brand, and now, you can celebrate its sweet success with this Goldbaren 100th Anniversary Birthday ticket!
Spend a day celebrating the brand's mega-hit product, the bear-shaped 'Gold Baren.' Goldbaren debuted as a dancing bear in 1922 and celebrated its 100th anniversary this year 2022. Have fun at this exhibition, which is the world's first media exhibition to celebrate the 100th anniversary of the special bear-shaped jelly.
Don’t miss out on this sweet experience and book your tickets with now!
— Haribo World App Guide —
- Pre-event: Participate in the pre-event where you can experience Haribo jelly at convenience stores, marts, and many more
- AR Filter Camera: Take a picture with a filter camera made with the theme of Haribo jelly and the mascot bear and share it on social media
- AR Content: Find Haribo’s hidden daily life through an AR camera in the exhibition hall
- Character Creation: Decorate your own character and enjoy the game with game contents that you enjoy in the highlight space of the exhibition hall
Location
Insadong Central Museum, 49, Insadong-gil, Jongno-gu, Seoul, Republic of Korea
Frequently Asked Questions
About Haribo Goldbaren 100th Anniversary Birthday Ticket | Insadong, Seoul, South Korea
Stay hydrated and take breaks, especially during warmer months when exploring the district on foot
Follow all museum guidelines, particularly in interactive exhibit zones, to ensure a safe and enjoyable experience for everyone
The colorful exhibit walls and oversized Goldbären props make stunning backdrops for creative photos
Insadong's traditional lantern-lit streets nearby offer beautiful evening photography opportunities
General Questions
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