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Mattel Play! Town

Combo Deal Attraction Best Value

Mattel Play! Town

Name: Mattel Play! Town
Brand: HolidaySG
Price: 73.57 SGD
Availability: InStock

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Dubai

At a glance

Ticket type

E-ticket / Mobile

Confirmation

Instant

Accessibility

Wheelchair friendly

Suitable for

All ages

Ticket Options

Select a date to see live prices & availability

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Mattel Play! Town + Hub Zero Combo

Non-refundable

Adult -12%

SGD 83.59 SGD 73.57

No package is available on this selected date. Try another date.

About Mattel Play! Town

Step into Mattel Play! Town Dubai, where imagination comes alive through five immersive themed zones designed to spark creativity and teach life skills. Meet beloved characters like Barney, Bob the Builder, and Angelina Ballerina while your children explore hands-on activities in a safe, educational environment built for fun and discovery.

Local Legends & Stories

Mattel Play! Town represents Dubai's commitment to innovative family entertainment, fitting seamlessly into the city's reputation for world-class attractions that blend modernity with cultural experiences.

Must Do Experiences

Explore the five vibrant themed zones, each offering unique interactive play experiences
Meet and greet iconic characters like Barney the Dinosaur and Bob the Builder
Engage in creative workshops that develop social skills and imaginative thinking
Discover the dedicated educational spaces designed to make learning an adventure

Hidden Gems

Visit early on weekdays for shorter queues and more character interaction time
Look for the quiet creative corners in each zone perfect for younger children needing a break
Ask staff about special surprise activities that rotate throughout the day

What Makes it Special

Combines immersive entertainment with educational value through hands-on learning activities
Features exclusive character meet-and-greets in themed environments rather than static photo ops
Offers five distinct zones that cater to different age groups and developmental stages

Available Facilities

Family restrooms nursing room cafe gift shop stroller rental first aid station free WiFi air-conditioned areas

Perfect Timing

When to visit for the best experience

Weekday mornings during school hours offer the least crowded experience. Visit during Dubai's cooler months (October to April) for combined outdoor and indoor activities. Avoid school holidays and weekends if possible for a more relaxed visit.

Photography Guide

Capture the perfect shots

Character meet-and-greet areas have the best lighting for photos
Capture candid moments of children engaged in creative activities
Use burst mode during character interactions to get the perfect expression

Cultural Etiquette

Respect local customs and traditions

While the park is a Western-themed attraction, remember that Dubai observes Islamic customs. Dress modestly when traveling to and from the venue, and be mindful of prayer times when planning your visit schedule.

Special Events & Experiences

Enhanced experiences and seasonal highlights

Seasonal character meet-and-greet weekends during school holidays
Birthday party packages with exclusive zone access
Special Ramadan evening sessions with themed activities

Important Guidelines & Safety

Essential safety information and guidelines

Supervise children at all times in the interactive play areas
Use the provided wristband system for child identification
Keep valuables secure in the provided lockers or bags

Visitor Information

Entry Fee

Admission tickets include access to all five themed zones and character meet-and-greets. Additional fees may apply for professional photography packages and food beverages.

Visit Duration

Plan for 3-4 hours to fully experience all zones and character interactions. Families with younger children may prefer a shorter 2-hour visit to avoid overstimulation.

Accessibility

The park is fully wheelchair accessible with ramps throughout all zones. Family restrooms and nursing facilities are available, and staff can assist visitors with special needs.

Overview

Step into the Mattel Play! Town, the immersive theme park aimed at building creativity and imaginative play. Let your children have a fun, adventurous day as they learn important life skills. Mattel Play! Dubai Highlights Explore the five different themed zones and engage in a world of immersive fun. Have fun while you learn more at the dedicated educative spaces aimed at developing social skills. Inspire your childrenâ€™s creativity and imagination at Mattel Play! Town with immersive activities. Meet Barney the Dinosaur, Bob the Builder, Angelina Ballerina and many more cartoon characters. Dine at one of the cafes, all of who provide delicious healthy food. Why Visit Mattel Play! Town Based on the concepts of eduplay, a playing-based education theory, Mattel Play! Town actualizes the development of childrenâ€™s imagination and creativity and helps the young ones develop essential social skills. At Mattel Play! Town your kids can engage in a safe play space aimed exclusively for kids from 2-10 years of age. Mattel merges the best of the cartoon world and the actual world. Kids can meet their favorite cartoon characters such as Bob the Builder, Barney the purple dinosaur, Thomas the tank engine and others. WIth immersive activities and experiences spread across 5 different themed zones, your children will learn valuable life skills such as teamwork, discipline and much more! Mattel Play! Town offers a wide variety of healthy food options inside aimed at promoting good eating. The menu is full of home-cooked favorites, bursting with vegetables and healthy, energy rich ingredients. From delicious meatballs to freshly prepared fish, soups and salads, parents and children can re-energise at the Mattel Play! Town CafÃ© before continuing on their adventure. Your Mattel Play! Town Experience Inside Mattel Play! Town children will learn while having fun in the different fully themed zones. Each play space is dedicated to education and the development of social skills. Mattel Play! Town is sure to excite and inspire children's imaginations and creativity with a lots fun activities designed exclusively for the young ones. Theme Zones at Mattel Play! Town Bob The Builder: Step in and meet the gang before joining in on their latest project. Join in on the building process and engage in a sing-along with Bob and his friends. Show Timings: Saturday - Thursday at 10:30 am and 3:00 pm, Friday -3:00 pm Angelina Ballerina: Dress-up and put on your dancing shoes as you get on the dancefloor with Angelina. Enter the interactive studio and let your children engage in energetic and adorable dance moves. Thomas and Friends: Gear up for an adventure with Thomas the tank engine and hop-on board the 4D cinematic experience. There are twists and turns, jumps and bangs, bubbles and splashes for those who dare. Barney: Enter the lair of the 200-million-year-old lovable T-Rex and engage in dancing, learning, and essential social skills. Here children will learn all about interacting and the values and manners appreciated and essential for society. Show Timings: Saturday - Wednesday at 12:00 pm and 4:30 pm, Thursday, and Friday at 12:00 pm, 4:30 pm and 7:30 pm Fireman Sam: Get dressed for action and navigate through an adventure maze in this informative lesson regarding fire health and safety as you join Fireman Sam in saving the day. Show Timings: Saturday - Wednesday at 1:30 pm and 5:30 pm, Thursday, and Friday at 1:30 pm and 6:00 pm.

Important Information

Opening Hours

09:00 AM - 08:00 PM

What's Included

Mattel Play! Town admission ticket

Select your preferred date and ticket type, then add to cart.

Complete secure payment at checkout.

Receive instant e-ticket confirmation via email.

Show your mobile or printed voucher at the venue.

Where? Play! Town, Citywalk, , Dubai

Location

25.07707433, 55.14537953

Frequently Asked Questions

General admission grants access to all five themed play zones, educational spaces, and scheduled meet-and-greet sessions with characters like Barney, Bob the Builder, and Angelina Ballerina.

Most families spend between two to three hours exploring the five themed zones and participating in the scheduled character activities.

The educational spaces utilize an eduplay approach where children engage in role-playing and interactive tasks designed to develop social skills and practical life skills.

The venue is located inside the City Centre Mirdif shopping mall in Dubai, which is accessible via several RTA public bus routes that stop directly at the mall entrances.

The attractions, character interactions, and eduplay activities are specifically tailored for toddlers and young children, typically ranging from ages two to seven.

Yes, the indoor venue features flat, ramped pathways between the five themed zones and wide corridors to easily accommodate wheelchairs and strollers.

Weekday mornings during standard school hours offer the lowest crowd levels and shortest wait times for the character interactions and play zones.

Children must wear socks at all times in the soft play areas for hygiene reasons, and comfortable clothing is recommended for the active physical zones.

Undated general admission tickets are typically valid for six months from the date of purchase and can be used on any regular operating day.

The venue features dedicated cafes that serve a menu focused on healthy food options suitable for both children and adults.

About Mattel Play! Town

Plan for 3-4 hours to fully experience all zones and character interactions. Families with younger children may prefer a shorter 2-hour visit to avoid overstimulation.

Admission tickets include access to all five themed zones and character meet-and-greets. Additional fees may apply for professional photography packages and food beverages.

The park is fully wheelchair accessible with ramps throughout all zones. Family restrooms and nursing facilities are available, and staff can assist visitors with special needs.

Supervise children at all times in the interactive play areas
Use the provided wristband system for child identification
Keep valuables secure in the provided lockers or bags

Character meet-and-greet areas have the best lighting for photos
Capture candid moments of children engaged in creative activities
Use burst mode during character interactions to get the perfect expression

Family restrooms, nursing room, cafe, gift shop, stroller rental, first aid station, free WiFi, air-conditioned areas

General Questions

Simply select your preferred date, choose the ticket type and quantity, then click "Add to Cart". Complete the secure checkout to receive your e-tickets instantly via email.

Yes, all payments on HolidaySG are processed through SSL-encrypted, PCI-compliant payment gateways. We support major credit/debit cards and other secure payment methods.

Most bookings are instantly confirmed. You will receive your e-tickets via email within minutes of completing your purchase.

Cancellation and modification policies vary by activity. Please check the specific cancellation policy listed under each ticket option before booking.

In most cases, you can show your e-ticket directly from your mobile phone at the venue. Some activities may require a printed voucher — this will be clearly stated in your confirmation email.

If an activity is cancelled by the operator due to weather or other unforeseen circumstances, you will typically receive a full refund or be offered an alternative date.

Yes, you can select multiple tickets for your group. For large groups (10+ people), please contact our support team for special group rates.

No, the price you see is the price you pay. All taxes and service fees are included in the displayed price.

We recommend arriving at least 15-30 minutes before your scheduled time to allow for check-in and any security procedures.

Yes, you can purchase tickets as a gift or for other travellers. Simply enter the correct details during checkout.

All prices on HolidaySG are displayed in Singapore Dollars (SGD) unless otherwise indicated.

Yes, HolidaySG is an authorized booking partner working directly with attractions, tour operators, and experience providers across Asia.

Our customer support team is available daily (9 AM – 11 PM SGT) to help. You can reach us via email or chat, and we will work to resolve any issues as quickly as possible.

Some activities offer special pricing for students, seniors, and children. These will be shown as separate ticket types when available.

Tickets are generally valid only for the selected date. If you need to change your visit date, please contact our support team before the original date.

Refund policies depend on the specific activity and ticket type. Free cancellation options are clearly marked where available.

You can reach our support team daily (9 AM – 11 PM SGT) via email at support@holidaysg.com or through the live chat on our website.

No, you can book as a guest. However, creating an account lets you track your bookings, save favourites, and access exclusive deals.

We strive to offer the most competitive prices. If you find a lower price for the same activity on another platform, contact us and we will do our best to match it.

Yes, we often offer combo packages that bundle popular attractions together at a discounted rate. Check our promotions page for current deals.