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Book Mattel Play! Town tickets in Dubai, United Arab Emirates. Compare 1 ticket option from S$71.49. E-tickets sent after verification.
At a glance
Ticket type
E-ticket / Mobile
Confirmation
After verification
Cancellation
No cancellation
Duration
Plan for 3-4 hours to fully experience all zones and character interactions. Fam...
Best time
Weekday mornings during school hours offer the least crowded experience. Visit d...
Opening hours
09:00 AM - 08:00 PM
Ticket Options
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Mattel Play! Town + Hub Zero Combo
Details
Adult
- Book for your selected date above. Partner checkout confirms availability.
- Enter with voucher
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Open-dated ticket
Valid for 90 days. See the package terms for the exact validity.
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No cancellation
This rate may be non-refundable. See package terms before you book.
About this package
- Your order is confirmed. s. Inclusions - Mattel Play! Town admission ticket
What's included
- Mattel Play! Town admission ticket
Ticket types
- ADULT
About Mattel Play! Town
Step into Mattel Play! Town Dubai, where imagination comes alive through five immersive themed zones designed to spark creativity and teach life skills. Meet beloved characters like Barney, Bob the Builder, and Angelina Ballerina while your children explore hands-on activities in a safe, educational environment built for fun and discovery.
Local Legends & Stories
Mattel Play! Town represents Dubai's commitment to innovative family entertainment, fitting seamlessly into the city's reputation for world-class attractions that blend modernity with cultural experiences.
Must Do Experiences
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Explore the five vibrant themed zones, each offering unique interactive play experiences
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Meet and greet iconic characters like Barney the Dinosaur and Bob the Builder
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Engage in creative workshops that develop social skills and imaginative thinking
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Discover the dedicated educational spaces designed to make learning an adventure
Hidden Gems
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Visit early on weekdays for shorter queues and more character interaction time
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Look for the quiet creative corners in each zone perfect for younger children needing a break
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Ask staff about special surprise activities that rotate throughout the day
What Makes it Special
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Combines immersive entertainment with educational value through hands-on learning activities
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Features exclusive character meet-and-greets in themed environments rather than static photo ops
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Offers five distinct zones that cater to different age groups and developmental stages
Available Facilities
Perfect Timing
When to visit for the best experience
Weekday mornings during school hours offer the least crowded experience. Visit during Dubai's cooler months (October to April) for combined outdoor and indoor activities. Avoid school holidays and weekends if possible for a more relaxed visit.
Photography Guide
Capture the perfect shots
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Character meet-and-greet areas have the best lighting for photos
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Capture candid moments of children engaged in creative activities
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Use burst mode during character interactions to get the perfect expression
Cultural Etiquette
Respect local customs and traditions
While the park is a Western-themed attraction, remember that Dubai observes Islamic customs. Dress modestly when traveling to and from the venue, and be mindful of prayer times when planning your visit schedule.
Special Events & Experiences
Enhanced experiences and seasonal highlights
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Seasonal character meet-and-greet weekends during school holidays
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Birthday party packages with exclusive zone access
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Special Ramadan evening sessions with themed activities
Important Guidelines & Safety
Essential safety information and guidelines
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Supervise children at all times in the interactive play areas
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Use the provided wristband system for child identification
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Keep valuables secure in the provided lockers or bags
Visitor Information
Entry Fee
Admission tickets include access to all five themed zones and character meet-and-greets. Additional fees may apply for professional photography packages and food beverages.
Visit Duration
Plan for 3-4 hours to fully experience all zones and character interactions. Families with younger children may prefer a shorter 2-hour visit to avoid overstimulation.
Accessibility
The park is fully wheelchair accessible with ramps throughout all zones. Family restrooms and nursing facilities are available, and staff can assist visitors with special needs.
Opening hours
Overview
Step into the Mattel Play! Town, the immersive theme park aimed at building creativity and imaginative play. Let your children have a fun, adventurous day as they learn important life skills. Mattel Play! Dubai Highlights Explore the five different themed zones and engage in a world of immersive fun. Have fun while you learn more at the dedicated educative spaces aimed at developing social skills. Inspire your children’s creativity and imagination at Mattel Play! Town with immersive activities. Meet Barney the Dinosaur, Bob the Builder, Angelina Ballerina and many more cartoon characters. Dine at one of the cafes, all of who provide delicious healthy food. Why Visit Mattel Play! Town Based on the concepts of eduplay, a playing-based education theory, Mattel Play! Town actualizes the development of children’s imagination and creativity and helps the young ones develop essential social skills. At Mattel Play! Town your kids can engage in a safe play space aimed exclusively for kids from 2-10 years of age. Mattel merges the best of the cartoon world and the actual world. Kids can meet their favorite cartoon characters such as Bob the Builder, Barney the purple dinosaur, Thomas the tank engine and others. WIth immersive activities and experiences spread across 5 different themed zones, your children will learn valuable life skills such as teamwork, discipline and much more! Mattel Play! Town offers a wide variety of healthy food options inside aimed at promoting good eating. The menu is full of home-cooked favorites, bursting with vegetables and healthy, energy rich ingredients. From delicious meatballs to freshly prepared fish, soups and salads, parents and children can re-energise at the Mattel Play! Town Café before continuing on their adventure. Your Mattel Play! Town Experience Inside Mattel Play! Town children will learn while having fun in the different fully themed zones. Each play space is dedicated to education and the development of social skills. Mattel Play! Town is sure to excite and inspire children's imaginations and creativity with a lots fun activities designed exclusively for the young ones. Theme Zones at Mattel Play! Town Bob The Builder: Step in and meet the gang before joining in on their latest project. Join in on the building process and engage in a sing-along with Bob and his friends. Show Timings: Saturday - Thursday at 10:30 am and 3:00 pm, Friday -3:00 pm Angelina Ballerina: Dress-up and put on your dancing shoes as you get on the dancefloor with Angelina. Enter the interactive studio and let your children engage in energetic and adorable dance moves. Thomas and Friends: Gear up for an adventure with Thomas the tank engine and hop-on board the 4D cinematic experience. There are twists and turns, jumps and bangs, bubbles and splashes for those who dare. Barney: Enter the lair of the 200-million-year-old lovable T-Rex and engage in dancing, learning, and essential social skills. Here children will learn all about interacting and the values and manners appreciated and essential for society. Show Timings: Saturday - Wednesday at 12:00 pm and 4:30 pm, Thursday, and Friday at 12:00 pm, 4:30 pm and 7:30 pm Fireman Sam: Get dressed for action and navigate through an adventure maze in this informative lesson regarding fire health and safety as you join Fireman Sam in saving the day. Show Timings: Saturday - Wednesday at 1:30 pm and 5:30 pm, Thursday, and Friday at 1:30 pm and 6:00 pm.
Important Information
Opening Hours
09:00 AM - 08:00 PM
What's Included
- Mattel Play! Town admission ticket
Select your preferred date and ticket type, then add to cart.
Complete secure payment at checkout.
Receive your e-tickets by email once your booking is confirmed.
Show your mobile or printed voucher at the venue.
Location
25.07707433, 55.14537953
Mattel Play! Town ticket price 2026
Tickets start from these prices per person on HolidaySG (the cheapest ticket, shown in several currencies). Pick a date above to see the exact price for your visit and each ticket type.
| Currency | From (per person) |
|---|---|
| Singapore dollar (SGD) | SGD 71.49 |
| Indian rupee (INR) | INR 5,400 |
| Philippine peso (PHP) | PHP 3,500 |
| Malaysian ringgit (MYR) | MYR 228.05 |
| US dollar (USD) | USD 55.83 |
| Indonesian rupiah (IDR) | IDR 997,550 |
Other currencies are converted from SGD at HolidaySG's daily exchange rates for reference; you pay in the currency shown at checkout. Updated 13 Oct 2026.
Mattel Play! Town Opening Hours
Mattel Play! Town — Frequently Asked Questions
About Mattel Play! Town
Weekday mornings during school hours offer the least crowded experience. Visit during Dubai's cooler months (October to April) for combined outdoor and indoor activities. Avoid school holidays and weekends if possible for a more relaxed visit.
Plan for 3-4 hours to fully experience all zones and character interactions. Families with younger children may prefer a shorter 2-hour visit to avoid overstimulation.
The park is fully wheelchair accessible with ramps throughout all zones. Family restrooms and nursing facilities are available, and staff can assist visitors with special needs.
Supervise children at all times in the interactive play areas
Use the provided wristband system for child identification
Keep valuables secure in the provided lockers or bags
While the park is a Western-themed attraction, remember that Dubai observes Islamic customs. Dress modestly when traveling to and from the venue, and be mindful of prayer times when planning your visit schedule.
Character meet-and-greet areas have the best lighting for photos
Capture candid moments of children engaged in creative activities
Use burst mode during character interactions to get the perfect expression
- Family restrooms
- Nursing room
- Cafe
- Gift shop
- Stroller rental
- First aid station
- Free WiFi
- Air-conditioned areas
Mattel Play! Town — Common Questions
General Questions
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