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Tokyo: Complete Tuna Auction & Toyosu Fish Market Experience (4.5 hours / English)
At a glance
Ticket type
E-ticket / Mobile
Confirmation
Instant
Accessibility
Wheelchair friendly
Suitable for
All ages
Highlights
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Experience the energy and excitement of the tuna auction from start to finish with detailed explanations!
-
Enjoy authentic sushi at a top market spot, with daily reservations—no waiting outside.
-
Let me take you by taxi from your hotel and you enjoy a guide's mini Tokyo tour along the way!
-
Enjoy a view of Tokyo from the market rooftop and enjoy shopping authentic souvenirs
Ticket Options
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Price per person for a group of 2 to 7
Price per person for a solo guest
Details
Per Pax
- Book for your selected date above. Partner checkout confirms availability.
- Enter with voucher
-
Valid on the selected date
VisitDate
-
No cancellation
This rate may be non-refundable. See package terms before you book.
About this package
What's included
- Pick-up (please see "Terms and Conditions")
- English Speaking Guide
Not included
- Breakfast
- Tipping the guide
- Your transportation cost from your hotel to the market (please see "Terms and Conditions")
Ticket types
- Per Pax
Per Pax
- Book for your selected date above. Partner checkout confirms availability.
- Enter with voucher
-
Valid on the selected date
VisitDate
-
No cancellation
This rate may be non-refundable. See package terms before you book.
About this package
What's included
- Pick-up (please see "Terms and Conditions")
- English Speaking Guide
Not included
- Breakfast
- Tipping the guide
- Your transportation cost from your hotel to the market (please see "Terms and Conditions")
Ticket types
- Per Pax
About Tokyo: Complete Tuna Auction & Toyosu Fish Market Experience (4.5 hours / English)
Dive into the thrilling world of Tokyo's seafood trade with this exclusive 4.5-hour early morning tour of the Toyosu Fish Market. Led by Fumi, a highly experienced licensed guide, you will witness the legendary tuna auction from start to finish and savor pre-reserved, authentic sushi without the usual queues. Enjoy the convenience of hotel pick-up by taxi and a mini Tokyo tour en route, making this the ultimate hassle-free culinary adventure.
Local Legends & Stories
The first tuna auction of the New Year in Japan is a highly auspicious event where a single bluefin tuna can sell for millions of yen, symbolizing prosperity and the deep cultural reverence for the ocean's bounty. Toyosu itself was built on reclaimed land, continuing the centuries-old legacy of the original Tsukiji market while modernizing Japan's seafood distribution.
Must Do Experiences
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Witness the high-energy raw and frozen tuna auction from the best vantage points with expert commentary.
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Savor premium, authentic sushi at a top-tier market restaurant with a guaranteed reservation to skip the long lines.
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Explore the sprawling Toyosu Market with a licensed guide to sample fresh Japanese street food and seafood delicacies.
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Take in the panoramic morning views of Tokyo from the market's scenic rooftop garden.
Hidden Gems
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The rooftop garden at Toyosu offers a stunning, uncrowded sunrise view of Tokyo Bay that most rushed tourists completely miss.
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Fumi's taxi rides double as a mini night-to-morning tour, revealing Tokyo's quiet, atmospheric streets before the city wakes up.
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Discover the specialized outer market stalls where locals buy rare seasonal ingredients and authentic kitchen souvenirs away from the main tourist aisles.
What Makes it Special
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Unlike standard tours that only catch the end of the action, this experience covers the entire tuna auction process from the initial frozen inspection to the final raw tuna bids.
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Your guide Fumi is a nationally licensed expert with over eight years of experience, providing deep cultural insights rather than just basic translations.
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Skip the infamous multi-hour sushi queues with exclusive daily reservations at one of the market's most sought-after seafood restaurants.
Available Facilities
Perfect Timing
When to visit for the best experience
This tour operates exclusively in the early hours of the morning, with the 4:30 AM start time perfectly timed to catch the 5:00 AM tuna auction. Autumn and spring offer the most comfortable temperatures for the early morning taxi ride and rooftop viewing, while winter provides the clearest, most spectacular sunrise views over Tokyo Bay.
Photography Guide
Capture the perfect shots
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Flash photography is strictly prohibited during the tuna auction to avoid distracting the buyers, so rely on your camera's low-light capabilities.
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The market's rooftop garden provides the best lighting for photos, especially just after sunrise when the soft morning light illuminates the Tokyo skyline.
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Capture the vibrant, colorful seafood displays in the intermediate wholesale building, but always ask for permission before photographing the hardworking market vendors.
Cultural Etiquette
Respect local customs and traditions
Toyosu is a working wholesale market, so visitors must stay within designated walkways and avoid blocking the paths of the motorized turret trucks transporting seafood. It is customary to express gratitude to the sushi chefs and market vendors with a polite 'gochisosama deshita' after your tasting sessions. Tipping is not practiced in Japan, so excellent service is best acknowledged with a sincere verbal thank you.
Special Events & Experiences
Enhanced experiences and seasonal highlights
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The New Year's First Auction in early January is a spectacular, high-energy event featuring ceremonial celebrations and record-breaking tuna prices.
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During the winter months from December to February, the market features an abundance of premium seasonal delicacies like fatty bluefin tuna and snow crab.
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Spring brings the arrival of highly prized seasonal catches like cherry blossom shrimp and fresh sea bream, offering unique tasting opportunities.
Important Guidelines & Safety
Essential safety information and guidelines
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Stay alert and stick close to your guide, as the market floors are busy with fast-moving motorized carts and forklifts.
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Watch your step carefully, as the floors in the wholesale areas can be wet and slippery from melting ice and water runoff.
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Keep your hands to yourself and avoid touching any seafood displays or auction equipment to maintain strict market hygiene standards.
Visitor Information
Entry Fee
This tour package includes the guide fee, hotel pick-up, and market access, while the cost of your sushi breakfast and any personal food sampling is paid directly at the restaurants. There are no additional entry tickets required for the public viewing areas of the tuna auction, making this an all-inclusive guided experience.
Visit Duration
The complete experience lasts approximately 4.5 hours, from your 4:30 AM hotel pick-up to the tour's conclusion around 9:00 AM. If you need to leave early, prioritize the 5:00 AM tuna auction and the pre-reserved sushi breakfast, as these are the core highlights of the morning.
Accessibility
The Toyosu Fish Market is a modern, purpose-built facility featuring excellent wheelchair accessibility, including elevators, ramps, and accessible restrooms across all main buildings. However, the early morning taxi transport and some crowded market aisles may require prior coordination with the guide for specific mobility needs.
Highlights
Tokyo: Complete Tuna Auction & Toyosu Fish Marke...
- Experience the energy and excitement of the tuna auction from start to finish with detailed explanations!
- Enjoy authentic sushi at a top market spot, with daily reservations—no waiting outside.
- Let me take you by taxi from your hotel and you enjoy a guide's mini Tokyo tour along the way!
- Enjoy a view of Tokyo from the market rooftop and enjoy shopping authentic souvenirs
Opening hours
All year
Overview
Experience all of Toyosu Fish Market with Fumi, a licensed guide with 8+ years of experience,
Meeting point – around 4:30
- I will pick you up at your hotel. Enjoy a mini Tokyo tour on the way!
Tuna Auction tour – 5:00–6:30
- Watch the entire auction process from the best place from start to finish, starting with raw tuna auction and frozen tuna inspection from 5:00 to 5:30
Toyosu Market Tour – 6:30–9:00
- As a nationally licensed guide with over 7 years of expertise, I (Fumi) will lead you on my tour! Explore Toyosu Market, sample a variety of Japanese foods, and gain insights into the inner workings, history, food distribution, and learn about Japanese food traditions and manners, all about sushi including sushi etiquette and its history, umami, dashi, fish aging etc.
- Enjoy an authentic sushi at the market's finest sushi restaurant (we make reservations every day for the restaurant, so you won't need to line up).
- The market is the best place to shop for a wide range of authentic souvenirs such as Japanese fruits, Japanese sweets, green tea, miso, sake, nori, dashi (dried kelp, dried bonito flakes) kitchen knives and tableware.
- Enjoy Tokyo's skyline views from the rooftop of the market.
End – around 09:00
- I will either put you in a cab and see you off, or take you to the nearest station Shijō-mae Station and see you off.
【Note】
- There are two auction viewing areas, and if you win an online advance application lottery, you will be able to watch the auction from the closer viewing deck for about 20 minutes between 05:30 and 06:30. In order to apply for the lottery, Please book the tour by the application deadline.
- Cabs are the only means of transportation during these hours. I will meet you at your hotel or at/near your Airbnb. The fare from your accommodation to the market is not included in the tour price and is to be paid by you. Our guide will pick you up at your hotel or at/near an Airbnb in Tokyo's Chuo-Ku, Chiyoda-Ku, Shinjuku-Ku, Shibuya-Ku, Bunkyo-Ku, Nakano-Ku, or Minato-Ku(Excluding Minato-Ku's Takanawa, Shiba, Shibaura, Shirokanedai, Mita, Kaigan, Konan, Minamiazabu and Daiba) at no extra charge. The guide will arrange a cab and we take the cab from your hotel to the market and you will pay the cab fare on the spot. More than 90% of foreign visitors to Tokyo stay in these areas. If your accommodation is outside these areas and you wish to be accompanied to the market, an additional fee may be charged.
Important Information
Opening Hours
What's Included
- Pick-up (please see "Terms and Conditions")
- English Speaking Guide
Not Included
- Breakfast
- Tipping the guide
- Your transportation cost from your hotel to the market (please see "Terms and Conditions")
Select your preferred date and ticket type, then add to cart.
Complete secure payment at checkout.
Receive instant e-ticket confirmation via email.
Show your mobile or printed voucher at the venue.
- There are two auction viewing areas, and if you win an online advance application lottery, you will be able to watch the auction from the closer viewing deck for about 20 minutes between 05:30 and 06:30. In order to apply for the lottery, Please book the tour by the application deadline.
- Cabs are the only means of transportation during these hours. I will meet you at your hotel or at/near your Airbnb. The fare from your accommodation to the market is not included in the tour price and is to be paid by you. Our guide will pick you up at your hotel or at/near an Airbnb in Tokyo's Chuo-Ku, Chiyoda-Ku, Shinjuku-Ku, Shibuya-Ku, Bunkyo-Ku, Nakano-Ku, or Minato-Ku(Excluding Minato-Ku's Takanawa, Shiba, Shibaura, Shirokanedai, Mita, Kaigan, Konan, Minamiazabu and Daiba) at no extra charge. The guide will arrange a cab and we take the cab from your hotel to the market and you will pay the cab fare on the spot. More than 90% of foreign visitors to Tokyo stay in these areas. If your accommodation is outside these areas and you wish to be accompanied to the market, an additional fee may be charged.
- The product is a pre-booking. It may be canceled by the host due to reaching maximum capacity or system malfunctions at the facility. We will confirm your booking within 1-3business days.
Location
6-6-1 Toyosu, Koto-ku
Frequently Asked Questions
About Tokyo: Complete Tuna Auction & Toyosu Fish Market Experience (4.5 hours / English)
Book my Toyosu Market complete experience to tour the tuna auction and Tokyo fish market with me Fumi, a licensed guide with over 8 years of experience!
Let me meet you at your hotel, leading you on a mini Tokyo tour on the way to the market. We'll watch the full tuna auction up close, from pre-auction checks to the thrilling finale, then savor authentic sushi at the market’s top restaurant.
Explore the bustling market, learn all about Japanese food culture, shop for genuine souvenirs, and soak in panoramic views of Tokyo and Tokyo Bay from the rooftop! Large group tours and bookings from travel agencies are welcome too!
Watch your step carefully, as the floors in the wholesale areas can be wet and slippery from melting ice and water runoff.
Keep your hands to yourself and avoid touching any seafood displays or auction equipment to maintain strict market hygiene standards.
The market's rooftop garden provides the best lighting for photos, especially just after sunrise when the soft morning light illuminates the Tokyo skyline.
Capture the vibrant, colorful seafood displays in the intermediate wholesale building, but always ask for permission before photographing the hardworking market vendors.
General Questions
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