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Japan Is Closing in on the U.S. as High Costs and Politics Deter Travelers, Brand USA Says

Nov 10, 2026 at 08:41 PM 3 days ago

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Japan Is Closing in on the U.S. as High Costs and Politics Deter Travelers, Brand USA Says

Research shows the U.S. losing ground to Japan as costs and politics turn travelers away. Brand USA is betting the lost demand is deferred, not gone, but its budget to win it back is shrinking.

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